30-03 40th Avenue , Long Island City, NY, US, 11101
- Phone: (718) 391-0202
- Fax: (718) 391-0222
Mo to Su from 12:00 AM to 12:00 AMNamed after the New York Times, which moved its office here in 1924, Times Square is a vibrant, neon-lit area in the heart of the Theater District. Over the years, this area has transformed with an increasing number of hotels, office towers and commercial businesses that have sprung up here. Mega stores and theme restaurants have also set up shop, famously including the Hard Rock Cafe, Walt Disney Studio and the M&M's World. Times Square remains the city's favorite venue for New Year's Eve, with a huge street party hosted every year highlighted by a glittering ball dropped from Times Tower. The Times Square Alliance which was founded in 1992, works for the betterment and promotion of this most popular New York city attraction.